About

inthemix is Australia's dance music community. It is the first and most frequent destination for Australians who are passionate about dance music, clubs, parties and festivals.

The inthemix website is a vibrant platform for interaction, debate and discussion supported by quality editorial including news, reviews, interviews, club photos, streaming audio and video, podcasts, music downloads & a what's on guide. inthemix's content is driven by an army of several thousand passionate contributors who actively keep the site humming with the very latest information from Australia's burgeoning dance music scene.

As well as contributed content, inthemix is also home to consumer generated content through lively forums, photos, chat rooms, video sharing, rating and personal profiles with special tools to link to friends and clubbers from across Australia. All united by a common love for all things dance.

More than a website, inthemix also operates tours and events, a radio program, event ticketing, music sales, a record label and a weekly email newsletter sent to an 80,000 strong, opt-in member base.

Who are we?

Put simply, we are you ... Everyone at inthemix, whether writing code or contributing articles and photos, is passionate about music, just like you. inthemix contributors have a broad range of experience. Some have been in or around the scene for years, others are newer to the dance scene, but we all share one thing in common: our love for the music and clubbing and our commitment to keeping you well informed and entertained.

inthemix is part of the Sound Alliance, one of Australia's most innovative and exciting new media companies. It is the publisher of web communities inthemix.com.au, FasterLouder.com.au & SameSame.com.au which combined make Sound Alliance the largest independent online entertainment publisher in Australia*. In addition to the rapidly growing web properties Sound Alliance also operates Thought By Them, a unique communications, creative and planning agency. www.thesoundalliance.net

Mission

Through our web community, events and record label, inthemix is committed to growing, nurturing and developing Australia's dance community while entertaining and informing.

Awards